Our long and sometimes painful process of educating our human race towards equality has brought many important improvements from and individual to a global scale in many countries of the world. But our fight is still far from over. Gender equality, for instance, has transformed education to bring almost same amount of women and men to finish same levels of education in at least 200 countries, but unfortunately that doesn’t yet translate to the workforce and economic independence. …


…if read not later than 2021

Yes, hurry!

Illustrating the contribution of greenhouse gas emissions from extracting and burning fossil fuels, construction, and industrial processes. Credit: see pexels

Well, we’ll certainly need more than everyone in the world reading just three books, so I’m not promising anything with that title, but it’s a start.

Even before reading any of those books, it should be clear to all that we are already living in an emergency state. Confirmed not only through theory, but very tangible recent events. We are already late to prevent the emergency, but we still might be able to reduce the damage.

The three books recommended here make a good job, in my opinion, on highlighting the importance of sustainability as a holistic endeavour…


Towards the 17 Sustainable Development Goals

Last weekend I had the pleasure to attend the Social Good Summit Australia, which for reasons that weren’t even that strong I almost missed. Now, still digesting all the incredibly relevant and inspiring content and translating insights into actionable “to-does” in my week’s schedule, I needed to take some minutes to express how fortunate and inspired I feel to have been there. And for those who were not there, maybe because they, like me one year ago, simply didn’t know it existed, I want to share some highlights and insights.

‘What type of world do you want to live in by the year 2030?’

This year the theme was the 17 Sustainable Development Goals…


public post from eatups app

Call me bizarre, but I often can’t help staring at my lovely looking breakfast, especially when eating out, and try to imagine what’s the story behind every ingredient on my plate.

Everything that makes it into our bodies has complex story behind it: from the grains that went into the flour that was used to bake our bread, to the smallest grain of salt that makes it all so much tastier.


Since 1970 we celebrate this day to pay respect and thank our very one and only, our amazing and mysterious, powerful yet vulnerable, home sweet home: the Earth.

Earth diversity — image license cc pinkhoof.com

Our planet is unquestionably beautiful, not always gentle, but definitely rich and colourful! It gives us so many wonders that fill our hearts through all our senses. It gives it all and as a good mother, even after the wildest of storms, she rebuilds herself to keep feeding us and giving us a home.

It is not always an easy and peaceful home in her wildest corners though. Sometimes she can be…


A few weeks ago I completed the online course Elements of AI, a brilliant and incredibly popular course by the University of Helsinki and Reaktor. My boyfriend had read some positive comments from his friends at Reaktor about the course and brought it up while we were spending some pseudo-intellectual time on our comfy couch at home. We enjoy doing nerd stuff and learning together, and well, what could be more romantic than studying hand in hand the basics of Artificial Intelligence and Machine Learning with cute illustrations of robots and cars? I could probably think of a few things…


User Experience Designers meet Customer Experience to create Better Experience overall.

As designers we can easily get stuck in a persona, we can make many important design decisions based on an idealised user who remains the same through time.

The truth is that the real people who are behind our products can be extremely varied. We all evolve and can change radically over time and over the course of actions (and interactions with products). So weather we reframe our persona profiles constantly or we avoid relying on them for important design decisions.

I have noticed through the years that the more confident I get in “knowing” the product I am designing…


Jamming in action during our second Feedback Jam in April 2017

If you are a designer of almost any kind you most likely understand the value of gathering periodic feedback. If you are in the digital, service, or user experience world, you’ll be used to seeking constant critique from user groups and from your team or stakeholders. We all seem to know how important it is to show our work and listen to critique, but is it really such a common practice and is the feedback absorbed in the best possible way?

The truth is, gathering constant feedback and digesting it in a constructive way to act upon it is not…


It’s been three months now of my first ever prolonged alcohol-free experience, so I’ve decided to write down some thoughts about it. The following reflections are not from someone with a dependence, nor from a party animal or binge drinker. It is not a personal alcohol problem that has triggered this alcohol-free experience, but a simple medical treatment. You might think, “well, what’s the big deal then?” — but these three months without a drop of alcohol have made me question how we draw the line on what we call dependence.

Why is it a big deal?

Being a teenager — an average one, I believe…

BrendaCastroPelayo

Curiosity, empathy, and persistence are key to becoming a better person and to create designs that can help make our world a better place…

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